15 Best Practices for Crazy-Effective Call-To-Action Buttons

If you’ve ever run a call-to-action button on your site, you know that they’re one of the most important things to get right. It’s so easy to screw up and end up with something that looks like this: The problem is, if you don’t have a strong call-to-action button, you’re not going to get the response you want.

But what do you do if you want to create an effective call-to-action button that converts? How can you create something that will actually work for your business? To figure out how to make a button that converts, you need to think about your conversion funnel and what your visitors are doing when they land on your website. You also need to know how they’re responding to your buttons.

So let’s dive into 15 ways to create effective call-to-action buttons

1.  Make Your Call-To-Action Stand Out
2.  Use Visual Hierarchy
3.  Use Different Fonts
4.  Use the Right Color
5.  Make Your Call-To-Action Buttons Clear And Simple
6.  Make Sure That Your Call-To-Action Buttons Are Easy To Find
7.  Make Sure That Your Call-To-Action Button is Visible
8.  Make It Easy To Click
9.  Create a sense of urgency
10.  Tell Visitors What They Should Do
11.  A Guarantee of Action
12.  Make Sure Your Call-To-Action Button Is Linking To A Landing Page or Goal
13.  Make Sure That Your Call-To-Action Button Is Linking To The Right Page
14.  Make Sure That Your Call-To-Action Is Targeting The Right Audience
15.  Add A Clear And Direct Call-To-Action

1. Make Your Call-To-Action Stand Out 

The first thing you need to do is make sure that your button stands out. If it doesn’t, visitors won’t notice it and won’t click on it. They’ll either move on to the next site or click the back button in their browser. That’s why it’s so important to have a call-to-action button that’s eye-catching. That means that it should have a bright color, and it should be larger than other parts of the page.

If you want to keep your conversion rate up, you need to make sure that your call-to-action buttons are different from everything else on the page. For example, if you have a form on the page, your call-to-action button shouldn’t look like a form but should look like a button instead.

If you have a button on the page that doesn’t look like a button, you’re going to lose traffic. So make sure that your call-to-action buttons look like buttons and not forms.

2. Use Visual Hierarchy

A visual hierarchy is one of the most effective ways to get people to click on a call-to-action button. It works by giving the visitor an order of importance for what they’re looking at.

If you have a page with a lot of text and links, your visitors might not understand the hierarchy of your site. That’s why it’s important to use visual hierarchy in your call-to-action buttons. You should have a call-to-action button that is the largest part of the page. Then you should have another call-to-action button that is a bit smaller than the first. Then you should have a third button that is even smaller than the second. The last button should be the smallest and least noticeable.

3. Use Different Fonts

If you want to stand out and get visitors to click on your call-to-action button, use different fonts on your website. You can use any font you want, but I recommend that you use a serif font for your button. Serif fonts are fonts with a little bit of a tail on the end of them. If you use a sans-serif font, people won’t see the words and they won’t know what they’re reading. If you use a serif font, people will notice the words and they’ll read them.

4. Use the Right Color

If you want to get your visitors to click on your call-to-action button, you need to make sure that it stands out. That means that it needs to be a different color from the rest of the page.

That’s because visitors will click on a button that stands out more than they will click on one that blends in with the rest of the page. It’s important to note that if you want to keep your conversion rate up, you need to have a call-to-action button that stands out. If it doesn’t stand out, visitors won’t notice it and won’t click on it. They’ll either move on to the next site or click the back button in their browser.

5. Make Your Call-To-Action Buttons Clear And Simple

Your call-to-action button should be clear and simple. If it’s too complicated, visitors will get frustrated and move on. They’ll want to read the text to find out what they’re supposed to do. Make sure that your call-to-action buttons are simple and easy to understand. The first thing that visitors should know is that they should click the button to get more information. It’s also important to make sure that your call-to-action buttons are short and to the point. Don’t make them too long or complicated.

6. Make Sure That Your Call-To-Action Buttons Are Easy To Find

You don’t want to make your call-to-action buttons too complicated. That will make them hard for visitors to find. Instead, make sure that your call-to-action buttons are easy to find. For example, you can use a dropdown menu instead of an ordinary button.

7. Make Sure That Your Call-To-Action Button is Visible

Make sure that your call-to-action button is visible on the page. If it’s not, then visitors will move on. They’ll either look for the button on the page or they’ll just move on to the next site. So make sure that your call-to-action button is visible. You can do this by using an image or a link instead of text. If you use an image, make sure that it’s big enough so that people will notice it.

8. Make It Easy To Click

If your CTA is difficult to click, it might be easy for people to just scroll past it. Therefore, make sure that your CTA is big, bold, and easy to click.

9. Create a sense of urgency

This is a simple way to create a sense of urgency. Simply add ‘Limited Time’ to your call-to-action button and you’ll have people click it without even thinking about it.

10. Tell Visitors What They Should Do

The next thing that you need to do is tell visitors what they should do. This is important because if they don’t know what they should do, they’re going to be confused and they might end up clicking the back button in their browser. So make sure that your call-to-action button has text that tells visitors what they should do. That could be as simple as “Get more information” or “Learn more about this product.” But it can also be a little bit more specific.

For example, if you sell a course and you want people to sign up for it, then you should have a button that says “Sign Up Now.”

11. A Guarantee of Action

If you want people to click on your call-to-action button, give them something to do when they get there. For example: “Sign up for our free newsletter and you’ll receive $10 off your first order!” or “Add your business to our list and you’ll be invited to a special webinar.” If you’re selling an e-book, tell people what happens after they buy it. This guarantees that they’ll actually get it.

12. Make Sure Your Call-To-Action Button Is Linking To A Landing Page or Goal

This is a common mistake that people make when they build a call-to-action button. They think that they’re linking to a goal or a landing page, but then they don’t actually link to it. When someone clicks on your call-to-action button, they expect that you’ll send them to a specific page where they can get the information that they’re looking for. If you don’t link to the page that you want them to visit, they’re going to be confused. You need to make sure that you’re linking to the page that you want them to visit. And if you do this, you need to make sure that the link is clear and easy to click. If you want to learn more about how to create a clear call-to-action

13. Make Sure That Your Call-To-Action Button Is Linking To The Right Page

If you’re creating a call-to-action button that’s linked to a landing page or goal, you need to make sure that it’s linking to the right page. For example, if you’re trying to get someone to buy a product or sign up for a free trial, you need to make sure that they’re going to the right place to get that information. So if you’re creating a call-to-action button that’s linked to a goal, you need to make sure that it’s linking to the page where they can access the information that they want. This is one of the most common mistakes that people make when they build call-to-action buttons. They don’t always link to the right page. And that can lead to a lot of problems. If you’re getting too many visitors who aren’t converting, you need to make sure that you’re linking to the right page. If you’re not, then you need to work on your landing page so that it converts better.

14. Make Sure That Your Call-To-Action Is Targeting The Right Audience

If you’re trying to get someone to buy a product or sign up for a free trial, you need to make sure that your call-to-action button is targeting the right audience. You want to make sure that you’re reaching people who are likely to convert. So if you’re trying to sell people a product, you want to make sure that you’re using an image that’s going to grab their attention and make them want to click on it. But if you’re trying to get someone to sign up for a free trial, you want to make sure that your call-to-action is targeted toward the right audience. So if you’re sending a lot of emails to people who aren’t interested in your service, you want to make sure that you’re not using an email subject line that will get them to open your emails.

15. Add A Clear And Direct Call-To-Action

Your call-to-action button should be clear and direct. You need to let visitors know what you want them to do, and you need to tell them how to get there. This is especially true if you have a form on the page since visitors might not even notice the call-to-action button if you don’t tell them where to go. For example, if you have a form on the page and you want your visitors to fill it out, your call-to-action   button should say “Get started.” That way, they know that they should click the button to get started.

Conclusion:

It is important to have a strong call-to-action (CTA) button on your landing page. If you do not, then you are missing out on a lot of conversions. The best way to make sure that your CTA button is working for you is to test different ones and see which one converts the highest percentage of traffic into sales.

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