Websites, emails, and advertisements are usually one-way communications from you to your customer. Social media allows you to interact in a more authentic manner to build trust with your audience.
Social media marketing success requires extensive research, but it can bring a number of great advantages that help fuel business growth. For consumers, social media networks have replaced a large number of face-to-face interactions, including exchanges with businesses.
Having a solid social media presence can encourage potential customers to trust your company and learn more about the solutions you have available. Marketing on Facebook and other social media networks also allows flexibility in almost all senses.
From the type of content you want to share to the size of your budget, there’s a good chance you’ll be able to develop a solid plan with the resources you have available and grow your efforts gradually.
Some of the best social media marketing benefits include:
Increase Web Traffic
Using social media to promote your services and products can exponentially increase web traffic, which in turn can improve the results you get from the rest of your online marketing efforts.
Because users are ultra-engages, social media is the perfect place to share your content and entice readers using catchy headlines as well as other effective techniques.
With the right features in place, boosting web traffic will help you collect more data from potential customers.
For example, you can create blog posts that promote an ebook or another form of downloadable material and ask each user to leave his or her email address in exchange for the resource you’ve created.
Then, you can use this information to tweak your campaign and develop additional materials that have a higher chance of success.
Improve Conversion Rates
It’s logical to think that with more people on your site, your conversion rates should drop.
However, sending engaged users that already got a taste of your content through their favorite social media channels is very different from redirecting search engine traffic.
Social media platforms can send many people your way, but these networks also help filter out uninterested users because they allow you to provide more information than, say, search engine results.
Therefore, the vast majority of visitors you get from social media marketing will have a higher chance of leaving information, contacting your company, and becoming a conversion.
Enhance Communication with Your Audience
Before the internet, the only communication options available to consumers were phone and mail, which left a lot to be desired in terms of service quality.
Today, companies can set up a variety of digital communication channels including email, live chat, and of course, social media.
Social media marketing can help companies establish new lines that result in seamless communication, which is a great way to share content and build a strong connection with their audiences.
Some companies have even gone a step further, also making social media platforms their preferred internal communication channels.
Generate More Leads and Sales
Despite the fact that some campaigns are designed to improve brand awareness, the goal of all marketing teams is to generate more business for your company.
The good news is that social media platforms have become functional tools that help users find relevant companies in a wide variety of industries.
From a business perspective, Facebook and other social media platforms are now a reliable source of quality leads that have a high chance of becoming paying customers. And, due to the nature of social networks themselves, they can also help you monitor satisfaction, ensure customers are delighted, and increase the chances of getting referrals or recurring business.
Social media marketing has embedded itself into every organization’s sales and marketing roadmap. It is an additional channel to distribute content and messaging to a significantly larger audience than a homegrown database of contacts.