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What is the Skyscraper Technique?

The skyscraper technique is about creating great content and having it ranked well in search engine results. It involves finding the best piece of content out there around a particular keyword and creating something even better to offer this new content as a replacement backlink to the websites that have linked to old content previously.

The skyscraper technique is an old but effective method for producing more effective content. The purpose of this technique is to create compelling content that will rank higher in the SERPs.


To use the skyscraper technique, you will need to follow these steps:

  • Look for content that ranks well for the keywords you’re targeting


  • Make sure your content is of high quality


  • Identify some of the best performing pieces of content for your targeted keyword and promote it to the blogs and publications that reference or link to them


The advantage of the skyscraper technique :

  • It is much faster than the standard method of constructing buildings.


  • The skyscraper technique can be used in situations where there is little time available for construction, such as during wartime or in a crisis.


  • The skyscraper technique has also been used in cities in developing countries, where traditional building techniques are not suitable due to a lack of resources.


  • Skyscrapers are a great way to identify your target audience and their preferred platforms. Once you know which audience you are talking to, you’ll be able to tailor your message accordingly. It will also be easier to find contacts who can provide valuable links to your content.


The Disadvantage of the skyscraper technique :

It doesn’t work on mobile devices and it’s also not user-friendly: 

  • The skyscraper technique relies on users to use a mouse to move the cursor over an element and then click to select it. The problem is that this requires users to first load the page in a browser, and then open the developer console to use the new functionality. The developer console is available on desktop browsers like Chrome, Firefox, and Safari, but not on mobile browsers like iOS and Android.


  • The skyscraper technique is a common and effective method of driving traffic to your site, but it’s not as simple as it seems.

Step-by-step plan to execute the skyscraper technique


An overview of implementation follows below:

1. Find the right content using the right research tools:

There are a lot of ways to find content. If you want to stay up to date on the latest news related to your business, you can use the alert service. BuzzSumo is an excellent tool to find winning content ideas. Results will be based on social media engagement metrics Online forums can be studied to see what conversations are popular.


2. Create the content for your website:

It isn’t always necessary to take drastic measures to make content more appealing. Instead, try enhancing your original content, which will draw the reader into your site.

Content is good, but promotion is better! The best content on your website is useless if no one is ever going to find it. So don’t just let your content sit there on your website.

Advertise your content in as many places as possible! The Internet is a great place to advertise your content and it can be a good way to bring in some free, natural backlinks and social signals.

You’re about to get started on your new website. First, you need to decide what you want it to look like. Once you’ve set a design, you’ll need to write content for every page.

It’s important to take a look at your product and see what people actually think about it. If you see a lot of negative reviews, it might be time to revisit how you’re marketing your product.


3. Analyze link partners using reverse engineering tools:

You can put together a list of potential link partners. Ahrefs has a tool that can be used to check backlinks for a specific page. There are a lot of free ones available if you don’t like them. It’s important to think about linking partners organically. You can find popular websites in your industry.


4. Make contact with potential link partners:

Finally, it’s time to start sending out emails. make sure to customize each message so that it won’t come off as spam. It can sometimes be a struggle to stand out, and it can be really tough when the competition is so fierce. But if you work to be different from the crowd, you can gain recognition, and that’s what separates the winners from the losers.


5. Check Your Backlinks and Do Outreach:

After your content has been live for a few weeks, you can head into ahrefs or SEMrush. New opportunities for backlinking can be identified by checking the other sites linked to yours. 

To get a link to your expert content, reach out to these potential opportunities. If the people linking to your content are behind you on the search results page, this will increase your ranking. 

There are inbound content strategies that can help you spot weaknesses and areas of improvement. If you aren’t creating the content yourself, advise your writer to focus on these qualities Are you really enthusiastic about this topic? Are you an expert in this area? These qualities must shine through in the content, not in a competitive way, but in a tone that addresses the reader. Readers can immediately tell if the content is legit.



Would you be interested in trying the skyscraper technique? It can help you get more out of your campaign, even though it is not a fail-proof technique. This strategy has been used by many marketers to get hundreds, even thousands, of backlinks. There isn’t any reason why you can’t experience the same results.





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